Dirtbags

In 2022, someone that wasn’t on the creative team decided it was a good idea to sell roses on the MILKRUN. Unfortunately, it was an abject failure. In 2023, we took ownership of Valentine’s Day and decided to sell what roses are grown in... Dirt. Yep, dirt. For some, Valentine’s Day sucks because it’s a reminder of their dirtbag ex. So for $5, we gave people the opportunity to send that ex a bag of dirt. Unsurprisingly, they outsold the roses.