BLUEPRINT
Like a hexagon, you have many sides. Unlike a hexagon, you go to work, have date nights, and go places.
Shouldn’t you have different fragrances for different occasions? So Blueprint - a line of six amazing colognes - was born.
I creative directed the entire brand from end-to-end, including concept, naming, logo, component selection, the design of both primary and secondary packaging, and then the advertising.
